ABOUT US . . . The Cape May County Beach Plum Association is dedicated to the promotion and cultivation of the beach plum. Our goal is to support the development of an integrated system for a sustainable beach plum industry in Southern New Jersey. This includes a new food crop fruit production beach conservation horticultural uses and marketing. Our intention is to promote awareness and provide education among growers processors distributors and a variety of groups about the many uses and value of Prunus Maritima- the Beach Plum!